by Nicky Tillyer | May 2021 | Marketing
So all the ‘best advice’ is around niching down. However, I call BS on that! As a marketing generalist, I see an application for being semi-skilled in many areas of marketing – and I wonder how much of that is because I started my marketing journey when things...
by Nicky Tillyer | Apr 2021 | Marketing & Entrepreneurship
I have always struggled with the concept of a persona in the way that 80% of the teaching presents it. Hi, meet Mindful Mary – she is a 45 year old mother who lives in Doncaster. She has 2 children and wishes they would do their homework and chores. Her husband...
by Nicky Tillyer | Feb 2018 | Creativity, Curious, PauseFest
The last day for general ticket holders and another full schedule for me. Starting in the IBM Lab with Leon Gouletsas’ talk “Cognitive Chatbots – Building a Conversational Robot”. Lots of notes, lots more questions and considerations before...
by Nicky Tillyer | Feb 2018 | Creativity, Curious, PauseFest
Day 2 was one of those days for me that was not pages of ideas and scrawled notes like yesterday, but more nuggets of inspiration. Pockets of thoughts amongst the noise. Might have been my lack of sleep due to the heat or the fact that I had to get up super early this...
by Nicky Tillyer | Feb 2018 | Creativity, Curious, PauseFest
Such excitement! I bought my ticket on the earliest early bird pricing that’s how keen I was. Having missed out in 2017 due to another awesome adventure I was having, I was not going to miss this one. Day 1 did not disappoint. After the usual welcome...
