by Nicky Tillyer | May 2021 | Marketing
So all the ‘best advice’ is around niching down. However, I call BS on that! As a marketing generalist, I see an application for being semi-skilled in many areas of marketing – and I wonder how much of that is because I started my marketing journey when things...
by Nicky Tillyer | Apr 2021 | Marketing & Entrepreneurship
I have always struggled with the concept of a persona in the way that 80% of the teaching presents it. Hi, meet Mindful Mary – she is a 45 year old mother who lives in Doncaster. She has 2 children and wishes they would do their homework and chores. Her husband...
by Nicky Tillyer | Feb 2014 | Marketing, Marketing & Entrepreneurship
I must confess that I do love advertising. I look at the ads in magazines, I allow the words to inspire me – perhaps not in the way to purchase their product, but I read the words and when they are good, I allow myself to take on the message from an altered...
