by Nicky Tillyer | May 2021 | Marketing
So all the ‘best advice’ is around niching down. However, I call BS on that! As a marketing generalist, I see an application for being semi-skilled in many areas of marketing – and I wonder how much of that is because I started my marketing journey when things...
by Nicky Tillyer | Apr 2021 | Marketing & Entrepreneurship
I have always struggled with the concept of a persona in the way that 80% of the teaching presents it. Hi, meet Mindful Mary – she is a 45 year old mother who lives in Doncaster. She has 2 children and wishes they would do their homework and chores. Her husband...
by Nicky Tillyer | Jun 2018 | Books, brain behaviour, Brain Science, thinking differently
A few years back I read the fabulous book Mindset by Dr Carol Dweck. I had always thought of myself as an open-minded learning kind of girl. I love to learn. However, through reading the book, I realised that – yes I do love to learn – but I also love to...
by Nicky Tillyer | Feb 2018 | Creativity, Curious, PauseFest
The last day for general ticket holders and another full schedule for me. Starting in the IBM Lab with Leon Gouletsas’ talk “Cognitive Chatbots – Building a Conversational Robot”. Lots of notes, lots more questions and considerations before...
by Nicky Tillyer | Feb 2018 | Creativity, Curious, PauseFest
Day 2 was one of those days for me that was not pages of ideas and scrawled notes like yesterday, but more nuggets of inspiration. Pockets of thoughts amongst the noise. Might have been my lack of sleep due to the heat or the fact that I had to get up super early this...
by Nicky Tillyer | Feb 2018 | Creativity, Curious, PauseFest
Such excitement! I bought my ticket on the earliest early bird pricing that’s how keen I was. Having missed out in 2017 due to another awesome adventure I was having, I was not going to miss this one. Day 1 did not disappoint. After the usual welcome...
by Nicky Tillyer | Mar 2017 | Createworld, Creativity
Many years ago when I worked for an art supply company I used to sit back in the office and await the wonderful treasures that they would bring back for us to sample from the trade fair in Frankfurt each February. I made a promise to myself, being as enamoured with...
by Nicky Tillyer | May 2016 | Curious
I have been playing around in my head with the concept of curiosity being the foundation for a life of excitement, and joy, and adventure, and creativity, and discovery. A life well lived is one founded in exploration and following where your curiosity may lead. My...
by Nicky Tillyer | Jul 2015 | Curious
Having a curious mind has its benefits – and its drawbacks. You see with a curious mind and the need to know how things happen, you spend an awful amount of time investigating, trying, playing, testing, failing, researching, sometimes succeeding and always...
by Nicky Tillyer | Jun 2015 | Confident
Everybody at some stage in their lives has had to have feedback about a project that they have worked damn hard to bring to life. What do you do when the feedback is negative? I mean you have eaten, slept and breathed this project for however long. Let’s just...
