A fabulous new project called the “New Thinking” was launched on November 4. Whilst it is a commercial venture between Hyundai & MSN lets not begrudge them the
Described as a …”ground-breaking interactive digital content experience where people can discover the new thinkers who are shaping the future. The online platform allows users to discover what kind of a thinker they are and map the result agains great thinkers of the past and present.”
The most exciting part about the project for me is the focus on creative thinking to produce an outcome that is outside of the thinkers normal ‘world’.
As well as the index that allows people to map their own thought process and understand the rationale behind the way they think, the site has a number of interesting ‘celebrity’ projects. A host of high profile personalities are putting their own minds to the test in a series of short films that challenge the way they traditionally think.
Well worth exploring…vivre la penseur!